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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Gruen transfer ： ウィキペディア英語版 Gruen transfer In shopping mall design, the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall and, surrounded by an intentionally confusing layout, lose track of their original intentions. It is named for Austrian architect Victor Gruen, who disavowed such manipulative techniques.〔http://books.google.com/books?id=yundWQvRPsMC&pg=PA91&dq=%22gruen+transfer%22+%22victor+gruen%22&hl=en&sa=X&ei=kaeWUZKYCa_-4APG-4GQBA&ved=0CEgQ6AEwBQ#v=onepage&q=%22gruen%20transfer%22%20%22victor%20gruen%22&f=false〕 ==Description== The Gruen transfer is the moment when consumers respond to "scripted disorientation" cues in the environment. Spatial awareness of their surroundings plays a key role, as does the surrounding sound, art, and music. The effect of the transfer is marked by a slower walking pace.〔Crawford M., (1992), The World in a Shopping Mall, in Sorkin M., (ed.), Variations on a Theme Park: the new American City and the end of Public Space, Hill & Wang, New York, (1992) and M. Jeffrey Hardwick, Mall Maker: Victor Gruen, Architect of an American Dream, University of Pennsylvania, 2003 〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Gruen transfer」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.